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Month: May 2011

We’ve assembled some of the most well respected college admission professionals to write Getting In: The Zinch Guide to College Admissions and Financial Aid in the Digital Age , but just who comprises our team of college experts? Here’s a closer look at the individuals who’re making it happen.

Steve Cohen

Steve has been a publishing entrepreneur, author, and teacher for more than 25 years. A former marketing executive and publisher at Time and Scholastic, he is the founder and CEO of Brainquest.com, Multimedicus – created with Harvard and Dartmouth Medical Schools — and iCollegeBound.

Steve has been an adjunct faculty member at NYU, Fordham, and at the Stanford Publishing Course. In addition he has lectured at Dartmouth, Brown, and Columbia Business School.

Steve co-chaired the Clinton White House literacy task force Prescription for Reading Partnership. He is a Director Emeritus of the pediatric literacy initiative Reach Out and Read, and the United States Naval Institute. In addition, he attended the United States Naval Academy; received his BA from Brown, attended the University of California at Berkeley for graduate school, and is currently a candidate for a Juris Doctor at New York Law School.

Michael Muska

Mike has spent the last eleven years as Dean of College Relations at Poly Prep Country Day School in Brooklyn, New York, one of the region’s best private schools. There he places more than 100 students each year in top colleges and universities throughout the country and abroad. He previously worked in college counseling at Phillips Andover and Milton Academy in Massachusetts, two of the nation’s most prestigious prep schools.

Mike spent six years as Associate Director of Admissions at Brown University, and held senior athletic responsibilities there as well. Following Brown, Mike moved on to Oberlin College, where he was in charge of both admissions and athletics.

Mike’s early career in athletics was highlighted by twice being named the Southeastern Conference Coach of the Year in cross country while at Auburn University, and once as the Big Ten Coach of the Year at Northwestern University. During those years he coached more than twenty Division I All-Americans.

As an openly gay male, Muska became a national spokesman for gay student-athletes while serving as Oberlin College’s athletic director, and continues to lecture across the country on creating safe opportunities for all student-athletes.

Having worked in so many arenas of admission, college counseling and athletics, Muska is respected by college professionals and counseling colleagues and has served on numerous panels at both the NACAC and College Board Meetings. He is the co-author of the best-selling book Getting In! and is a regular contributor to Forbes, The Daily Beast, and More Magazine.

Mike graduated with honors in history from the University of Connecticut and earned his masters degree in Sports Studies and Administration from the University of Massachusetts. He resides in Brooklyn with his partner, Evan Sweet.

adwane_rszAnne Dwane

Anne is President and CEO of Zinch, the network connecting 3 million students globally with colleges, scholarships and graduate schools. As an entrepreneur, Anne is passionate about applying technology to education, college access, and enhancing career opportunities. In 1999, Anne co-founded Military.com to connect service members and veterans to their benefits, including GI Bill and tuition assistance. Military.com now serves over 10 million members and was acquired by Monster Worldwide in 2004.

At Monster, Anne led several businesses as General Manager, Affinity Networks. Previously, Anne was in business development at Paul Allen’s Interval Research Corporation in Silicon Valley, and in brand management for Nabisco’s Planters Peanuts. Anne holds a bachelors degree in Marketing and International Management from Georgetown University and an MBA from the Harvard Business School. She is a member of the 2010 class of Henry Crown Fellows at the Aspen Institute

Paulo DeOliveira

After graduating from Brown University, Paulo de Oliveira began his working life as an admission officer and Assistant Director of Admission at his alma mater. He went on to a 25 year career as a television programming executive and producer, working at companies including HBO, The Disney Channel, Universal Television and NBC-Universal and developing shows such as “Monk,” “Battlestar Galactica” and “Eureka.”

He now lives in the San Francisco Bay Area, where he is co-founder of an internet start-up and is a consultant on content development to traditional TV and Web 2.0 companies.

As another school year comes to a close chances are your child is one step closer to reaching their college pathway. At Zinch we recognize just how monumental of an experience this will be, and we wanted to take this opportunity to share the latest resource we’re making available to parents and students everywhere.

It’s a new book called Getting In: The Zinch Guide to College Admissions and Financial Aid in the Digital Age, and it includes newly revealed insights every prospective college student must know, including:

-The Truth Behind College Admissions
-How To Get Your Child Noticed By Admissions Officers
-Comprehending Financial Aid & Expected Family Contributions
-Case Studies & Analysis Conducted By Actual College Administrators
-And much more!

In honor of the book’s release we’re holding some very special promotions and we want YOU in on the action! Here’s a few ways you can stay in the loop and be part of the fun:

-Check out the Getting In! Facebook Fan Page where we’ll be making Chapter 1 available to download for FREE! We’ll also be posting brand new “Crib Sheets” for free download every week that contain even more expert insight on admissions and financial aid. Be sure to signup for our Getting In! Giveaway as well, where we’ll be hooking our fans up with free copies of the book and other Zinch goodies.

-Follow us on Twitter @Zinch to participate in weekly contests to win Zinch prizepacks and free copies of the book! Be on the lookout for the #GettingIn hashtag too — it’s a sure sign for when things will be heating up!

-Check in back here on the blog to read up on the latest “Book Reports” we’ll be running all about Getting In! These posts are more than just lighthearted chit-chat, they’re in-depth looks at some of the most crucial points discussed in the book.

And if you can’t wait, just order your own full copy of Getting In! at Amazon. They’re in stock and available now!

About Steve Cohen

Steve is the author of numerous award-winning articles and six books, including three best-sellers. His first book, Getting In!, was the largest-selling book ever written about college admissions.

Steve's expertise in college admissions, education, and career placement has been featured in magazines ranging from People to Forbes, and on television from Today to Larry King. In addition, he has spoken on more than 50 college campuses.

What's Zinch?

Almost all colleges find and recruit students through standardized test scores. Zinch allows students to be seen for what they are -- not just numbers, but people.

With more than 600 schools and over a half-million students, Zinch has quickly become the standard for what it means to be recruited.

College admissions is now a Zinch.

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